The BPIF is to streamline its senior management structure following the departure of Michael Johnson as Chief Executive at the end of June this year. The changes will mean that just two executive directors will now report to new CEO Kathy Woodward.
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Print Power is now launched and is active in 14 European countries. Print Power is a new European organisation dedicated to promoting print media through focused and highly effective marketing and advertising messages. The organisation comprises a wide range of companies representing the entire print media value chain – production; distribution; printing; content and delivery. Print Power will benefit from the expert know-how and extensive experience that these companies possess. The campaign will stress Print Media’s unique and exceptional qualities; how the printed word actively triggers the mind and engages the imagination, making a deep impression on readers and building brands. Print Media, in all its forms, ideally complements online media, radio and television and is highly cost-effective in terms of reaching audiences. Print’s ability to engage the full attention of consumers, as opposed to often distractive new media, demands its inclusion in multi-media campaigns.
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