Print Power is now launched and is active in 14 European countries. Print Power is a new European organisation dedicated to promoting print media through focused and highly effective marketing and advertising messages. The organisation comprises a wide range of companies representing the entire print media value chain – production; distribution; printing; content and delivery. Print Power will benefit from the expert know-how and extensive experience that these companies possess. The campaign will stress Print Media’s unique and exceptional qualities; how the printed word actively triggers the mind and engages the imagination, making a deep impression on readers and building brands. Print Media, in all its forms, ideally complements online media, radio and television and is highly cost-effective in terms of reaching audiences. Print’s ability to engage the full attention of consumers, as opposed to often distractive new media, demands its inclusion in multi-media campaigns.
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