BGP recently provided kit sponsorship for Waitrose Weekend, the weekly newspaper of Waitrose, as its team of 11 “Waitrose Wheelies” cyclists undertook a 54-mile charity bike ride from London to Brighton on 17th June.
The bike ride saw some 27,000 cyclists undertake a gruelling trek from Clapham Common in London to the finishing line on the Promenade in Brighton, all in aid of The British Heart Foundation.
BGP provided sponsorship of the “Waitrose Wheelies” team’s cycling jerseys and fleece tops, all of which were embroidered with the team’s name and BGP logo. Waitrose is a customer of the BGP Group, with BGP being responsible for printing the Waitrose Weekend newspaper since its launch in 2010. BGP’s sister company, Stones the Printers, has also been printing Waitrose’s A5 cookery cards since the same time.
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