Xerox is named as the No 1 cut sheet paper brand in Europe
Xerox is the number one paper brand for cut sheet paper in Europe for the sixth time running, according to research by Opticom International Research. The industry standard benchmark survey for office paper brands has been conducted among more than 4000 professional end users across seven countries in Europe.
Opticom’s Brand Equity Index (BEI) is a complete approach to strategic branding. It assesses the impact of individual office paper brands, benchmarks the leading brands against each other and evaluates the success of individual brand strategies over time using four key drivers of brand equity: spontaneous awareness; top-of-mind; qualities and associations; and loyalty.
Xerox has built its reputation as an innovative quality brand that sets the standard for excellence in the paper industry. The company’s combined expertise in printer technology and paper production helps customers to improve productivity and maintain quality.
In Europe, Xerox has recently enhanced its range of papers and now offers customers the widest variety of papers in the market:
- The Xerox Recycled range has increased considerably in recent months with the introduction of Colotech Recycled which combines high quality colour printing with high sustainable standards. The product has a smooth surface which helps enable the sharpest of images. It also fully meets today’s requirement from customers to print “green”.
- Xerox EverFlat Paper aimed at the Photo Media market allows the pages in an open book to lie completely flat, rather than bowing or arcing up towards the spine. Flat pages make it easier to view an image across two pages. The paper has a 220gsm Silk coated sheet that provides a thicker, premium feel over traditional paper. It can be used for photo books as well as computer / technical manuals, desk calendars, textbooks, cookbooks and music books.
Consistent with Xerox’s global sustainability commitment, the Colotech Recycled paper contains 80% PCW (Post Consumer Waste) and carries the international FSC environmental logo. Xerox papers carrying labels from the FSC (Sustainable Forestry Initiative) help consumers to find easily products that meet strict worldwide standards for sustainable forestry.
Nicolas Thareau, marketing director, Document Supplies Europe said “The recognition of Xerox as the leading European cut-sheet paper brand is a testament to our dedication to providing products that deliver the best image quality and the most reliable printing.
“Xerox delivers the largest portfolio in state-of-the-art digital products, solutions and services that meet the needs of all its customers end users. To complement the company’s leading technology, Xerox also supplies best of breed paper to give superior print time after time as well as the assurance of the highest environmental standards”
Xerox will continue to develop innovative media, delivering environmentally positive, creative applications to the market. By developing digital-optimised solutions, Xerox helps its customer to deliver the right media for the right application, ensuring the best printing quality and optimised run ability through digital printers.
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