Avery Cover Demand for Multipurpose Labelling Solution with Extended Range

Avery has extended its Multi-Function Labels range in response to increasing consumer demand for a multipurpose labelling solution that can be used across a range of applications and printing technologies, including laser, inkjet, multifunction devices and photocopiers.

The comprehensive range of labels is now available in seven different sizes, in packs of 100, 40 or 10 sheets, providing consumers with an optimum choice of labels for all their labelling requirements. The labels are designed for use in whatever printer is required for the job, with consumers benefitting from sharp-printing results, excellent label adhesion and a JamFree™ guarantee that ensures no printer jams.

Multi-Function Labels are ideal for a range of jobs: from mailing out letters and parcels to labelling folders, documents, office items and products. Free, online Avery software and templates further incentivise purchases of the range, ensuring that consumers can personalise their labels. The labels are also FSC-certified, meeting consumers’ environmental expectations by ensuring that they come from sustainably-managed forests.

Gregg Corbett, Avery Marketing Director, said: “Our research clearly demonstrates the need for a broad range of Multi-Function Label solutions. With modern businesses increasingly using more than one printer and an ever diverse range to be found in the workplace, less than half of consumers feel confident that they are using the correct supplies for their type of printer, compromising on quality and costing businesses money.”

“Avery Multi-Function Labels solve this problem and answer demands for a labelling solution that is simple and yet uncompromising on the quality consumers have come to expect from Avery products. The product range is a one-stop solution for consumers’ labelling applications, whatever printer they use.”

Consumers can also take advantage of the 2011 Big Carrot Reward Scheme,  further incentivising purchases of Multi-Function Labels with shopping voucher rewards of up to £12, through inbox flyers. The range will also be supported by an integrated consumer PR and marketing campaign during Q4 2011.

To discuss opportunities to maximise sales via catalogue enhancement, point of sale and consumer communication, please contact the Avery Trade Helpline on 0800 857 0505.

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