Integra Announce ‘Play Initiative’ Winners

Integra Office Solutions has announced the lucky winners of its ‘PLAY initiative’ end user campaign designed to help promote the initiative brand and drive sales through its members.

Members with winning customers in quarter 1 are Wallis Business Services, Bates Office Services, Ace Office Environments, Drawing Office, Compleat Office Initiatives, Olympic Stationers and Stroud Office Supplies. With 10 fantastic prizes worth £1000 up for grabs every quarter, members were able to present lucky customers with Xbox 360s & Kinects, Wii Consoles, digital cameras and iPod shuffles.

Members are encouraged to promote the PLAY initiative campaign, to generate brand awareness and increase customer loyalty and sales, with access to promotional collateral incorporating direct mail, response cards, flyers, html templates, web banners and press releases.

This end user campaign is just one of many initiatives funded by Integra Office Solutions to help generate exposure of the brand and drive sales. The initiative brand represents an exclusive opportunity for members to sell a value for money range with healthy profit margins for their business.

Members purchasing the initiative range either through their preferred wholesaler or Antalis are also incentivised with additional rebates and promotional pricing. In addition members can earn points to redeem for gifts through the ‘Indulge Yourself’ initiative incentive programme by growing initiative sales.

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